Buy Luxury SUVs at Low Cost with Prorata’s Fractional Ownership Plan
Prorata offers a new way to own luxury cars with co-ownership starting at Rs 12 lakh. Access premium SUVs for limited use and share resale benefits.
image for illustrative purpose
Car buyers can now acquire a share in premium SUVs at costs lower than the used market through a co-ownership model offered by the Prorata mobile application.
Under the program, nine individuals jointly purchased a Land Rover Defender priced at Rs 1.4 crore. Each investor contributed Rs 12 lakh and secured 30 days of annual use for five years. After the term ends, the vehicle will be sold and proceeds divided among stakeholders based on their share.
Prorata’s platform covers a spectrum of vehicles, from entry-level models like the Tata Tiago to top-tier brands such as Ferrari. Users select a vehicle, join other co-owners, and access scheduling, maintenance, insurance and resale services via the app.
How It Works
* Fractional share: Contributors buy equity in a single vehicle.
* Usage window: Each owner receives one month of access per year.
* Term: Five-year ownership period.
* Exit: Vehicle is resold on Prorata; funds are returned to co-owners proportionally.
This model may suit individuals who already maintain a primary car but seek limited access to premium SUVs for weekend trips, events or occasional travel. The fixed schedule and shared costs can reduce long-term financial commitments associated with outright purchase. Prorata handles service, insurance and registration, but prospective users should review platform fees, scheduling rules and liability terms before committing. Availability varies by city.
